Two articles on personal branding

The first article is about online personal branding.
I'm sure you have googled people's name on the web.
I did it all the time before I meet someone important.
E.g. going for a job interview.

According to the article,
"23% of professionals admit to googling people before meeting them. And a survey by Recruiters World revealed that nearly two thirds of respondents use google to research candidates."

The second article is about hotels are using scent in their branding campaigns.
How does that apply to you?
My friend DC (my image expert ;))once told me,
"you need fresh and subtle perfume to make your professional image complete."

Resources: William Arruda on Personal Branding